That’s a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what’s been the slowest upfront season in years. Despite ongoing economic uncertainty, NBCU is ending its 2023 upfront negotiations with total cash commitments that are “roughly in line with last…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen