AUCKLAND, Tuesday: TikTok has today announced a strategic partnership with Auckland-based tertiary education provider Media Design School – a move the school hails as “marking an exciting leap forward in creative advertising education”.
TikTok NZ manager Carsten Grueber said: “Recognising the growing significance of TikTok as a dynamic platform within modern media strategies, Media Design School’s Creative Advertising course includes an immersive two-week teaching module, dedicated to harnessing the creative potential of TikTok for advertising purposes.
“This pioneering collaboration marks an exciting leap forward in the realm of creative advertising education, as both industry leaders join forces to empower students with unparalleled insights into the world of short-form advertising.
“Recognising the growing significance of TikTok as a dynamic platform within modern media strategies, the MDS course has been infused with a two-week immersive teaching module.
“With an unwavering commitment to fostering the next generation of creative talent in New Zealand, TikTok views this partnership as a pivotal step toward nurturing innovative thinking and expertise within an industry that thrives on ingenuity.
“Empowering students with an understanding of emerging media channels is pivotal in today’s rapidly evolving creative landscape.
“Our students are the luckiest in the world right now. They were the first on the planet to receive such an incredible workshop experience from a global creative platform.”
“We are excited to be a part of Media Design School’s commitment to arming students with the knowledge and skills they need to make an impact from day one, and to be a driving force behind the continuous innovation that defines our industry.”
Andy Blood, representing MDS and AU partner Torrens University, said: “The dynamic nature of the media landscape requires new creatives to step into roles equipped not only with theoretical knowledge but also with hands-on experience in delivering impactful content through emerging channels.
“Over the duration of the course, students have been privileged to be guided by experienced industry leaders, including TikTok creative agency partner Nick O’Donnell and head of brand & creative Anthony Dever.
“The support extended beyond the boundaries of the classroom, with industry social experts Sam Snowden and Holly Shin from DDB Group lending their valuable insights to enrich the learning experience.
“Our students are the luckiest in the world right now. They were the first on the planet to receive such an incredible workshop experience from a global creative platform.
“Not only does it make them immediately more employable, our creative industry gets a shot in the arm too, because everything that was downloaded to their brains will trickle up through the agencies that will hire them.
“Many thanks to Carsten, Nick, and Anthony, for their invaluable commitment to the next generation of creatives.”
About TikTok
TikTok is an entertainment platform that empowers users to capture and present the world’s reativity, knowledge, and precious life moments through short-form videos. With a global community of 1 billion users, TikTok offers a vibrant platform for expression and connection.
About Media Design School
MDS is a specialist tertiary institution based in Auckland.
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