The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive example of the problem with mega walled gardens.
The post Google’s Second, Worse Wave Of Alleged Ad Fraud Means Advertisers Need Full Transparency appeared first on AdExchanger.
More Stories
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Creator Marketing Platform ShopMy Raises $77.5 Million
NBC News Cuts 40 Employees as Part of Strategy Realignment