December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google’s Second, Worse Wave Of Alleged Ad Fraud Means Advertisers Need Full Transparency

The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive example of the problem with mega walled gardens.

The post Google’s Second, Worse Wave Of Alleged Ad Fraud Means Advertisers Need Full Transparency appeared first on AdExchanger.

AdExchanger