Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.
The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
Waka Kotahi tackles drug driving with FCB and MBM
Unbound joins HubSpot for elite client data
Citigroup Scales Back DEI Initiatives