Away and Rare Beauty Build Brands by Putting Community First

The future of brand building is “community first,” Shaina Zafar, co-founder and chief marketing officer of Gen Z specialist shop JUV Consulting, said at Brandweek this week. “You are co-creating with your audience–not treating them as guinea pigs but as partners.” Brands building community was a theme that emerged at Adweek’s annual marketing conference, this…
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