December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s Some Differentiation: SSPs Disagree About Their Responsibility For Vetting DSPs

The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners. “There needs to be a retrospective on all SSPs and how they claim to understand risk management,” said one publisher who asked to remain anonymous, citing ongoing business with SSPs that clawed back revenue. For […]

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