The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized content that leads to deeper engagement and more conversions, according to Tory Marpe, The Container Store’s VP of loyalty. Enhancing its customer communications could help the home organization and storage retailer achieve its ambitious goals […]
The post How First-Party Data Is Helping The Container Store Think Outside The Box appeared first on AdExchanger.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce