November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How First-Party Data Is Helping The Container Store Think Outside The Box

The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized content that leads to deeper engagement and more conversions, according to Tory Marpe, The Container Store’s VP of loyalty. Enhancing its customer communications could help the home organization and storage retailer achieve its ambitious goals […]

The post How First-Party Data Is Helping The Container Store Think Outside The Box appeared first on AdExchanger.

AdExchanger