November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Rules Of Header Bidding Don’t Apply To CTV. Here’s Why

In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But CTV is entirely its own thing. Doggedly following display practices can cost you time and money. A good example of this is header bidding, a term that’s found its way to CTV even though CTV […]

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