Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists

The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources that aren’t intentionally polarizing deserve ad dollars – full stop, says Vanessa Otero, CEO and founder of Ad Fontes Media, a startup that rates the news for bias and reliability, speaking on this week’s episode […]

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