December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists

The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources that aren’t intentionally polarizing deserve ad dollars – full stop, says Vanessa Otero, CEO and founder of Ad Fontes Media, a startup that rates the news for bias and reliability, speaking on this week’s episode […]

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