Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms. The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. These metrics have helped brands feel comfortable spending on digital advertising. […]
The post Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics appeared first on AdExchanger.
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