November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Contextual Data Is The Backbone Of Commerce Media

Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the five years since its birth, commerce media has hit $ 200 billion in revenue. As a benchmark, Search advertising is […]

The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger.

AdExchanger