Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the five years since its birth, commerce media has hit $ 200 billion in revenue. As a benchmark, Search advertising is […]
The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger.
More Stories
Fox News Leads All News Outlets in YouTube Views for 1st Quarter of 2025
For Most Brands, Tariffs Are Scary. American Giant Sees a Marketing Opportunity
Trump’s Tariffs Will Make AI Costs Soar, But Adoption Won’t Slow