How General Mills Succeeds in Its Retail Media Partnership With Instacart

141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $ 135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded during the pandemic, growth is still expected to top 20% annually through 2025. Increasingly, brands that shoppers used to only find at their local grocery stores…
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