December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Women-Led Gaming Agency Skip4 Launches To Grab More Media Budgets For Video Games

The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led by women who proudly wear the “gamer” label, is leaning in to grow the channel’s share of media budgets. The new venture, which launched today, was co-founded by President Erin Schendle and VP Rachel Alexander. […]

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