November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV Budgets Could Go To The Open Market – But Only With Enough Transparency

Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to Rob Hazan, senior director of streaming TV product at Index Exchange, the right amount of transparency could make the open exchange a viable place for CTV ad budgets.

The post CTV Budgets Could Go To The Open Market – But Only With Enough Transparency appeared first on AdExchanger.

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