November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

OpenX Volunteers Itself As Head Of The CTV Cleanup Crew

CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header-bidding products and a blend of high- and low-quality ad products that obfuscate what media buyers get for their money. Which is to say, welcome to programmatic. But when will advertisers investigate CTV, since many accept the […]

The post OpenX Volunteers Itself As Head Of The CTV Cleanup Crew appeared first on AdExchanger.

AdExchanger