November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Problem With Ad Platform Measurement – From Someone Who Knows

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.” Covato launched Growth by Science, initially as a side project in 2011 while working full time building […]

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