When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO of Pathlabs. Just as some people prefer to farm out their lawn care, many agencies want someone to execute […]
The post Pathlabs Wants To Finesse The Details For Media Agencies appeared first on AdExchanger.
More Stories
How Creator Agencies Prepare for a ‘Deepfake Summer’
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
How Marketers Use Attention Measurement in CTV Strategies