Publishers Disguising Gen AI Content Risk Commercial and Reputational Blowback

As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in revenue to more intangible loss of brand value. Since news of the gen-AI content snafu surfaced Tuesday, the share price of the publicly traded Arena Group has dropped 20%, wiping out millions of dollars in…
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