A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality media. Media quality and the cost of media are not correlated, according to the Association of National Advertisers’ programmatic media supply chain transparency report. The study analyzed campaign data from 21 brands including State Farm,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform