How To Craft An Effective Supply-Path Optimization Strategy

As we undergo major shifts in digital advertising, the evolution and sophistication of programmatic strategies continues to redefine the landscape. Understanding the intricacies of supply-path optimization (SPO) is key to unlocking unparalleled efficiency and value. Advertisers and agencies, specifically, are recognizing the importance of SPO to select strategic SSPs that reduce the number of intermediaries, […]

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