December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

5 Questions Everyone Has About a Paramount-WBD Merger

And so it begins… Following Paramount’s recent announcement that it’s rebranding its Showtime linear channel, Adweek heard from ad industry experts that more consolidation is on the way. But no one was expecting an Axios report late Wednesday that Warner Bros. Discovery CEO David Zaslav and Paramount Global CEO Bob Bakish had met to discuss…
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