TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP’s media investment group, announced the launch of its Ad Innovation Accelerator, a program focused on evolving traditional ads and creating more engagement between advertisers and audiences. “We want to make sure that we’re positioning clients for success in this space,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Three Seattle TV Anchors Make the Move to Radio
Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards
People Are Surprised JCPenney Is Trendy. Its Comeback Ads Challenge That.