The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope in a game of tug of war. On one side we have Google Advertising and sandbox backers, and on the other, industry opponents, including The Trade Desk, who see Google as self-serving and sandbox solutions […]
The post Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try appeared first on AdExchanger.
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