In-Store Retail Media in 2024: Hype or Happening?

People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing, comparing and ultimately choosing items to take home. Despite the surge in ecommerce, more than 80% of shopping is still done in-person. In-store remains a key frontier,…
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