November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: Inside Prime Video’s Ad Tier Pitch Deck to Media Buyers

Prime Video’s ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn’t leave money on the table. Specifically, Amazon is letting advertisers buy across three different plans on its new ad-supported streaming tier, according to a pitch deck to media buyers viewed by…
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