With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn’t just additive. It multiplies their collective impact. WPP wanted the most simplified but complete offering in the industry. In VML chief executive Jon Cook’s eyes, combining the two shops creates a behemoth far greater than the sum of its parts. Not only…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
AI Agent Employee Firm, MarkeTeam AI, Raised $3m With This Pitch Deck
‘Survive to 25’: Quentin Weber looks back on 2024
Between Two Beers signs global partnership with Acast