With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn’t just additive. It multiplies their collective impact. WPP wanted the most simplified but complete offering in the industry. In VML chief executive Jon Cook’s eyes, combining the two shops creates a behemoth far greater than the sum of its parts. Not only…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Tuesday Club hosts Women’s Work’s In(visible) exhibition in Tāmaki Makaurau
Under Armour Taps Estée Lauder Exec to Lead AI and Analytics
Lani Jamieson joins D3 to shape the next chapter of its growth