Calibre integrates airport measurement in media first

AUCKLAND, Today: JCDecaux New Zealand enhances Calibre for measuring airport terminal reach in Auckland, Christchurch, and Queenstown. Integration with LANDMARKS ID data ensures accuracy, transforming Out-of-Home campaign planning.

Phil Eastwood, GM NZ, highlights airport advertising’s reach with over two million monthly travellers. The integration simplifies combining airport touchpoints with roadside assets for comprehensive Out-of-Home plans.

“With over two million travellers passing through New Zealand airports each month, we know the power of airport advertising to build reach,” says Phil Eastwood, GM NZ.

Calibre, a NZ standard co-owned by JCDecaux, MediaWorks, and oOh! Media, seamlessly incorporates internal airport metrics. LANDMARKS ID data guarantees accuracy, aligning with industry standards.

“With over two million travellers passing through New Zealand airports each month, we know the power of airport advertising to build reach.”

JCDecaux’s Calibre, now an industry standard in NZ, efficiently combines airport and roadside Out-of-Home assets. LANDMARKS ID data ensures measurement accuracy for multi-format campaigns, emphasising the memory-boosting effect of airport touchpoints.

JCDecaux NZ, along with Neuro-Insight, highlights the memory-boosting effect of airport touchpoints. The Airport Mindset study establishes airport advertising’s influence on memory encoding and mental availability for brands.

Calibre, an industry standard in NZ, seamlessly integrates airport measurement. The LANDMARKS ID data-driven approach ensures accurate weekly metrics, supporting comprehensive Out-of-Home campaign planning and substantiating incremental reach for advertisers.

Developed by JCDecaux, Calibre is the industry standard in NZ, facilitating the effortless integration of airport metrics with roadside assets, emphasising accuracy in weekly reach and frequency data.

In-terminal airport measurement in Auckland, Christchurch, and Queenstown will be available to media agencies through Calibre by 31st January, providing accurate data for comprehensive Out-of-Home campaign planning.