Programmatic

Were We Wrong About the Value of First-Party Data?

Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And why not start with a bang. This week, we’ll consider the possibility that, perhaps, the first-party data revolution is a dud. Digital native and direct-to-consumer brands are built on thumb-stopping hooks: mattresses that emerge from […]

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