December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Omnicom Is Being More Cautious About Generative AI Than Other Holdcos

While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media. Omnicom closed its $ 845 million acquisition of ecommerce platform Flywheel Digital in early January – the biggest acquisition in the company’s history. But the hefty price tag is worth it, Omnicom […]

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