November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Next Era of Subscriptions: 3 Trends Shaping Publishers’ Paid Products

When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue products, and the stability they provide, were at risk of backsliding. But subscription data from multiple firms, as well as interviews with digital subscription experts, proves the opposite, and trends like an uptick in consumer…
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