November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Introducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix

Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. “As we work with clients, we plan to use [SLMs] because the data set [to train] is smaller, and its tasks are defined to a particular brand’s needs,” said Michael Olaye, ?senior vice…
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