"We knew that we needed to secure an emotional territory that is very distinct," explained Julia White, SAP's chief marketing...
Month: February 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Shortcut Two years ago, The Trade Desk...
Video production company Eyes and Ears is excited to announce Lee Parker-Stapleton has officially joined their directors roster. With a...
It's not easy to pitch a product and capture a nation's pluralism in 30 seconds, but the e.l.f. Cosmetics ad...
Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to...
AUCKLAND, Today: After six incredible years that saw Special win ‘Most Effective Agency’ at the New Zealand and APAC Effie...
Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl...
With around 420,000 Australians and Kiwis set to head to Los Angeles in 2024, Los Angeles Tourism & Convention Board...
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and...
Detrimental in the agency’s success in the past six years, Special is appointing Rory Galley, Chief Strategy Officer as a...