Apple Tries The PMax Business; The Click Farm Problem Isn’t Getting Better

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the owned-and-operated advertising playbook written by Google and adopted by Meta, not to mention Amazon and Microsoft.  For now, the resemblance comes down to how advertisers set campaigns and receive campaign reports. Rather than receiving hands-on […]

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