Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […]
The post Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution appeared first on AdExchanger.
More Stories
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards
Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Raine & Horne reshapes NZ real estate