November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution

Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […]

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