Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […]
The post Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications