December 25, 2024

Programmatic

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Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI

Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content in bulk isn’t what marketers should be using AI for, said Anda Gansca, CEO and founder of Knotch, a platform that helps brands analyze their content based on performance tied to specific business objectives, usually […]

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