Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content in bulk isn’t what marketers should be using AI for, said Anda Gansca, CEO and founder of Knotch, a platform that helps brands analyze their content based on performance tied to specific business objectives, usually […]
The post Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run