December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Programmatic TV Tax Day Is Not Just April 15. It’s Every Day

As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, the ad tech tax is a perpetual drain on advertisers’ budgets, diminishing their return on investment with every campaign run […]

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