November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better

Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […]

The post The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better appeared first on AdExchanger.

AdExchanger