November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?

President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent company, ByteDance, sells the platform within a year. We asked the experts what marketers and media buyers should do to prepare for the possible ban.

The post The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers? appeared first on AdExchanger.

AdExchanger