May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?

President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent company, ByteDance, sells the platform within a year. We asked the experts what marketers and media buyers should do to prepare for the possible ban.

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