November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […]

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