November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook service, it has seen a notable uptick in video inventory due to the rise…
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