November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand

Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side.   But in the last few years, this trend has started to change. Google and Meta have always served both sides of the advertising ecosystem, and other examples are emerging as well.   In 2022, leading […]

The post Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand appeared first on AdExchanger.

AdExchanger