TelevisaUnivision used its upfront stage to remind agencies and advertisers that Hispanic audiences drive business results. It shared ways buyers can work directly with it for targeting and measurement, plus new video currency options for media transactions.
The post TelevisaUnivision Contends For TV Upfront Budgets With Hispanic Audience Representation appeared first on AdExchanger.
More Stories
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Three Seattle TV Anchors Make the Move to Radio
Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards