December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix Unveils In-House Adtech Platform at First In-Person Upfront

Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person TV upfront week presentation (the company had a virtual upfront last year), held today at Manhattan’s Pier59 Studios, the company announced several ad tier updates, including its own in-house adtech platform. “Bringing our adtech in-house…
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