The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend. It involves matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs). To be clear, deal […]
The post How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain appeared first on AdExchanger.
More Stories
New York Magazine Suspends Olivia Nuzzi Following Alleged Affair With RFK Jr.
New Kamala Harris Ad Links Donald Trump to Mark Robinson
Hasan Minhaj Spills the Tea On Why His Big Kolkata Chai Co. Investment Is Personal