Retail Media Network Trade-Offs: High Engagement but Low Viewability

Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but lower-than-average viewability. Retailers’ owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods brand ad appearing on Walmart.com),…
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