Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic IO’s first-ever Retail Media Summit on Monday. “The hazard is that ROAS can flatten your strategy and turn […]
The post Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims appeared first on AdExchanger.
More Stories
As Economic Challenges Persist, Your Brand Can Still Innovate
NBCUniversal and Jeep Rev Up a Partnership For The Real Housewives of Beverly Hills Reunion
Peter Thiel-backed AI Startup Sentient Pitches Itself More Transparent than OpenAI and Perplexity