December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Alternative IDs Hold Promise, But Lack Scale

While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, RampID and Yahoo’s ConnectID.

The post Alternative IDs Hold Promise, But Lack Scale appeared first on AdExchanger.

AdExchanger